The feature is called Face to Face, so now you can have literally an online date! Mobile gaming isn’t stopping but growing even more Besides already existing live streaming platforms, new opportunities have opened up, for example, with LinkedIn Virtual Events.įunny fact: By now, Tinder has added video chats between matches. Therefore creative content, event, and advertising ideas for socializing, building connections, and sharing experiences should be at the center of every app marketers plans. We believe apps making use of this will continue to grow even more in 2021. Apps with video streaming and live events will continue boomingĪs people had to stay home alone this year quite a lot, video chats and online events had a significant boost in their growth. So as people have gotten used to virtual fitness classes, video conferences, and grocery delivery as well as mobile payments, we’d expect this trend to continue. For example, Austria was introduced to Apple Pay and Google Pay only during 2020. Although Apple Pay has been around since 2014, Google Pay since 2015 and Facebook Pay since the end of November 2019, these big players have been adding new countries in their operations list rather slowly. Grocery shopping apps alone saw a 200% increase in the US during February and March.Īdditionally, an increase in mobile payment options has been giving a boost to consumers’ mobile experience. Consumers have got used to not walking into a store and making a purchase anymore but rather using their mobile devices for that. E-commerce has been booming as people use their mobile devices to shop in a lock-down environment. The rise of “at-home” category appsĪccording to App Annie, app users will be spending on “at-home” categories such as education, streaming, shopping, up to 1.3 trillion hours on Android apps in 2021. Hence we believe the following app types to continue flourishing. ![]() At the same time, the coronavirus pandemic brought changes in consumer habits that will most likely also stay after social-distancing is over. ![]() Increasing app usage and emerging options to build apps without a single line of code are massively encouraging the competition on the mobile landscape. Let’s try to focus on newer ideas! Trending categories in app stores 2021 Disclaimer: We won’t be looking into chatbots, user-generated content (UGC), influencer marketing, omnichannel marketing, nor the importance of ratings and reviews as these are acknowledged from previous years.
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